Why is Search Engine Optimization Important?

Today a website must appear in first 10 or 20 listings on any Search Engine to generate significant visitors.

Even though a Google search will return anywhere from 2 to 5 million matches for a given search term, studies show the average customer will only look at the first page or two of results. A complete outline of the process toward achieving enhanced rankings on the major search engines is below.

Services that we offer for Successful SEO Campaign

• Strategic Keyword Selection
• Site Design and Structure
• Link Popularity
• Content Development
• Site Submission (Google, Yahoo, Altavista, MSN, AOL, Overture, Dmoz, and many more…)
• Web Directory Submission
• Pay-Per-Click (PPC) Management * (Optional)

Strategic Keyword Selection

Choosing the right keywords is an important first step for a successful SEO campaign. Selection of the right-targeted keywords and phrases will maximize exposure, and generate qualified traffic. It is the science of optimizing the supply/demand characteristics of search terms and phrases. Professional, strategic keyword analysis and selection, market and competitor analysis includes the following:

• Developing Potential Keyword List
• Refining Potential Keywords to Produce Top 10-20 Keywords and Phrases
• Analyze relevancy to specific market
• Supply/Demand analysis to select optimal phrases most likely to generate qualified visitors
• Target Keywords will be used in every phase of SEO including:
• Keyword Density
• Optimized landing and keyword-focused pages Links
• Meta and alt tags
• Additional ‘type-in’ domain names
• Site navigation and site map

Site Design and Structure

WEM procedures for Search Engine Optimization:

• Complete analysis of the code for incompatible, incorrect or missing tags and elements
• Optimizing title, meta tags and other elements of HTML code
• Copy editing and optimization of existing content of the site including Alt Text, Title Attributes, Anchor text and more; with particular emphasis on home and landing pages
• Optimize physical size of graphics and pictures
• Optimized filenames, image names & directory names
• Creation of a search engine bot/spider-friendly site map
• Optimize title tags with respect to the page content
• Creation of optimized text-based navigation of the site
• Site map hypertexts links
• Optimizing alt image attributes
• Landing pages for specific keywords and in-bound links, as appropriate
• Other design considerations
• Addition of robots.txt file for excluded content

Link Popularity

Link popularity is increasingly important for search engine rankings, especially Google. Linking quality and quantity are important. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you. Some important aspects that search engines evaluate are:

• PageRank of the linking web page
• Total outgoing links on the linking web page
• Industry relevance of the linking web site
• Page relevance of the linking web page
• Keywords in anchor text
• One-way or reciprocal links, (in-bound, one-way are much more valuable)

The efforts of WEM will include the following:

• Link building and internal link style
• Link popularity monitoring (as pages are indexed by Google)
• Development of links from relevant and popular sites
• Link inbound exchange acquisition
• Link optimization
• Working with you to write keyword-rich Press Releases to spawn incoming links

Content Development

Content copywriting involves much more than keyword utilization.
By understanding your goals and positioning, as well as SEO, WEM is able to assist with website copywriting that will help attract targeted traffic. And by incorporating keyword phrases chosen specifically for each web page, WEM is able to increase conversions and sales with professional copy writing and sales techniques.

The key to effective SEO copywriting is finding the right balance or keyword density. SEO copywriting is the art and science of effectively utilizing appropriate keywords and phrases to increase search engine rankings. Of course, editorial control always belongs to the customer. The keyword content process includes:

• Keywords throughout the site
• Keyword density within target ranges
• Press Releases and other content augmentation
• Google-specific context keyword generation

Site Submission

Search Engine Submission – Manual is best

WEM avoids automatic submission to search engines. Automated submission can actually harm search engine rankings if done carelessly. WEM primarily uses manual submission processes.

The main objective is to have maximum number of pages indexed with the maximum number of searchable keywords. The submission process involves submitting a few prime pages under different categories in the search engines. The page title and keywords are optimized for the relevancy of the content for each page.

Web Directory Submission

Web Directories are an excellent way to boost link popularity. This process involves identifying the appropriate directory and category.

WEM uses the following procedures to submit the website to search engines.

• Manual submission to major search engines with constant monitoring
• Manual submission to the appropriate Search Directories
• Automatic submission using bots, once in a month.
• Creating landing pages and doorway pages, as required
• Link development
• Linking to other popular websites by submitting press releases and articles
• Manual-submissions of the optimized pages to major search engines and directories
• Monitoring the search engines for the duration of the engagement to ensure indexing, with resubmissions as necessary

Pay-Per-Click (PPC) Management

PPC has its place in any effective SEO process. The biggest advantage is that it can generate visitors quickly. It can also be fine tuned to optimize cost-per-conversion. However, it can be relatively expensive, and it requires significant time and effort to be done correctly. In some cases, we will manage PPC campaigns for a modest percentage of the ad spend. Please email if interested.

Resources Allocation:

The following resources will be allocated to execute this project. A Project co-coordinator of WEM who has more than 5 years of total IT experience will personally monitor the progress of the project and communication. A team will work to achieve the task and meet the deadline.

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